![]() ![]() Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Sat Thunderstorms today with a high of 83 F (28.3 C) and a low of 64 F (17.8 C). He also is a minority owner of the British soccer team Birmingham City, a Major League Pickleball team, and a team in E1 Series, the first electric boat racing championship.īrady is expected to step into a role as a sports broadcaster, after signing a deal in 2022 with Fox Sports that was reportedly worth $375 million over 10 years. Weekly highlight of Yahoo Finance's top tech news, features and analyses. That partnership ended this year.īrady has become more involved in business ventures in recent years.īrady founded health and wellness company TB12 Sports and also owns a media company and the Brady Brand clothing line. In 2019, Adidas signed Beyoncé Knowles as a creative partner. Intel hired will.i.am and Polaroid hired Lady Gaga as creative directors around the same time. The collaboration ended just a year later. These kind of celebrity employment deals have a long history – and a lousy track record.īlackBerry hired Alicia Keys (get it? keys…) as “creative director” in 2013, and she promptly tweeted about it – on an iPhone. “Delta is trying to look at how to leverage the association internally.”īrady could appear in employee training exercises to talk about teamwork and managing adversity, Adamson said. “Getting a celebrity in a spot is less credible with younger consumers,” he said. In his first year, Brady will work with Delta’s employees for “onboarding, cultural familiarity and immersion” into the company and appear on Delta CEO Ed Bastian’s video series with business leaders, philanthropists and others.Īlthough the details of the partnership were not specific, it appears that Delta wants to use Brady as more than a celebrity spokesperson for the brand in advertisements, said Allen Adamson, a marketing expert and co-founder of consulting firm Metaforce. The seven-time Super Bowl champion is expanding his post-NFL career business ventures, joining Delta to work on internal employee training and appear in external advertising campaigns.ĭelta said Wednesday that Brady would become a “strategic adviser” to the airline.īrady will partner with Delta to develop and advise on “teamwork tools” for the airline’s more than 90,000 employees and take part in select marketing campaigns, the company said. Tom Brady has a new employer: Delta Air Lines. ![]()
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